I'm listening to music while I read a MASSIVE study on consumers and their media usage (in regards to Live TV, DVR playback, and internet video). After I read this delightful 60-pages of fun, VIDEO CONSUMER MAPPING STUDY I have to boil it all down into a nice and neat one-page executive summary. I'm pretty sure I swore to myself that after graduation I would never look at another case study, positioning grid, etc. again. I've seen both today and multiple times over the last couple weeks haha. Granted, I don't actually hate them when I'm getting paid for them. They are actually quite interesting.
Fun fact for you: Live TV (with playback DVR) accounts for 99% of all video viewing (Live TV, internet video, and mobile video) across all age groups. So people are not fleeing from their TVs en masse and watching all their video content online.
Fun right?? No? Maybe just me then. *sigh* Where my marketing nerds at?
What What!! Marketing nerd right here!! Haha... case studies suck.
ReplyDeleteI must say, its nice to know I'm actually using what I paid $30-35k a year for, amiright??
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